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Improving Public Opinion SurveysInterdisciplinary Innovation and the American National Election Studies$
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John H. Aldrich and Kathleen M. McGraw

Print publication date: 2011

Print ISBN-13: 9780691151458

Published to Princeton Scholarship Online: October 2017

DOI: 10.23943/princeton/9780691151458.001.0001

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Introduction to the Volume

Introduction to the Volume

(p.3) Chapter 1 Introduction to the Volume
Improving Public Opinion Surveys

John H. Aldrich

Kathleen M. McGraw

Princeton University Press

This chapter is an overview of the American National Election Studies (ANES) as well as its functions and overall significance for study. It indicates how and why the ANES achieved its status as the gold standard among public opinion surveys and how this volume seeks to extend that standard. First used in 1948, the ANES has been in the field in every presidential election and nearly every congressional election since. It is supported by the National Science Foundation (NSF) as one of its three “big social science” projects. Moreover, the ANES's sixty years of measuring public opinion and voting behavior has made possible the compilation of time-series analyses that are now starting to show real insights into, and to change how we view, campaigns and elections. To conclude, the chapter provides some insights into the future of survey research.

Keywords:   American National Election Studies, ANES, public opinion, survey research, public opinion surveys, gold standard, elections, social science, voting behavior

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