This chapter examines the evolution of magazines in America from the mid-eighteenth to the mid-nineteenth centuries, with particular emphasis on who launched them and and why they did so. It also considers how magazines' internal operations evolved to take advantage of increasingly beneficent material and cultural resources such as population growth, urbanization, and improved printing technologies. To find out who founded magazines, the chapter focuses on entrepreneurs' social positions—their status, meaning their relative positions in a social hierarchy—which afford them access to the resources they needed to start new ventures. It then compares later magazine founders with their predecessors and investigates how founders' motivations changed over time. It also describes what founders said they hoped to accomplish with their magazine publishing ventures and concludes by analyzing the strategies they used to gain legitimacy and support from subscribers.
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