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Magazines and the Making of AmericaModernization, Community, and Print Culture, 1741-1860$
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Heather A. Haveman

Print publication date: 2015

Print ISBN-13: 9780691164403

Published to Princeton Scholarship Online: October 2017

DOI: 10.23943/princeton/9780691164403.001.0001

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PRINTED FROM PRINCETON SCHOLARSHIP ONLINE (www.princeton.universitypressscholarship.com). (c) Copyright Princeton University Press, 2018. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a monograph in HSO for personal use (for details see http://www.universitypressscholarship.com/page/privacy-policy).date: 18 June 2018

Launching Magazines

Launching Magazines

Chapter:
(p.106) Chapter 4 Launching Magazines
Source:
Magazines and the Making of America
Author(s):

Heather A. Haveman

Publisher:
Princeton University Press
DOI:10.23943/princeton/9780691164403.003.0004

This chapter examines the evolution of magazines in America from the mid-eighteenth to the mid-nineteenth centuries, with particular emphasis on who launched them and and why they did so. It also considers how magazines' internal operations evolved to take advantage of increasingly beneficent material and cultural resources such as population growth, urbanization, and improved printing technologies. To find out who founded magazines, the chapter focuses on entrepreneurs' social positions—their status, meaning their relative positions in a social hierarchy—which afford them access to the resources they needed to start new ventures. It then compares later magazine founders with their predecessors and investigates how founders' motivations changed over time. It also describes what founders said they hoped to accomplish with their magazine publishing ventures and concludes by analyzing the strategies they used to gain legitimacy and support from subscribers.

Keywords:   American magazines, entrepreneurs, social position, magazine founders, magazine publishing, magazine subscribers

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