This chapter looks at the characteristics of the experimental treatments that are used to manipulate incivility, as well as the kinds of people used in the experiments. Because of the high degree of control over the political content of the broadcasts, the participants involved in the conflicts, and the way in which the cameras covered the dispute, it is possible to draw strong causal inferences about the impact that incivility and camera perspective have on viewers' experiences of political conflict. Although the professional production quality meant that none of the subjects voiced suspicions about the programs themselves, it is still plausible that other, unidentified differences between the real world and this exchange may have altered the outcomes.
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