Jump to ContentJump to Main Navigation
The Flood Year 1927A Cultural History$
Users without a subscription are not able to see the full content.

Susan Scott Parrish

Print publication date: 2017

Print ISBN-13: 9780691168838

Published to Princeton Scholarship Online: January 2018

DOI: 10.23943/princeton/9780691168838.001.0001

Show Summary Details
Page of

PRINTED FROM PRINCETON SCHOLARSHIP ONLINE (www.princeton.universitypressscholarship.com). (c) Copyright Princeton University Press, 2018. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a monograph in HSO for personal use (for details see www.princeton.universitypressscholarship.com/page/privacy-policy).date: 17 November 2018

A Northern Army of Relief

A Northern Army of Relief

Chapter:
(p.66) Two A Northern Army of Relief
Source:
The Flood Year 1927
Author(s):

Susan Scott Parrish

Publisher:
Princeton University Press
DOI:10.23943/princeton/9780691168838.003.0003

The Red Cross needed to draw national and international attention to the flood to prevent it from causing greater devastation of life. Commanded by the executive branch and aided by the military, the Red Cross enjoined privately owned media channels—newspapers, magazines, radio broadcasting companies, moving picture theaters—not only to disseminate the messages crafted by its Public Information bureau but also to be official channels for collecting donations from the public. This chapter considers how the media and entertainment industries produced public engagement out of the flood. The publicity push skirted the issue of the flood as evidence of a federal engineering blunder by representing relief efforts as a massive and flawless technocratic mechanism assembled by the country's best experts. At the broadest level, military scenes dominated the narrative. The flood was imagined as a fight between modern organization and primordial forces, as a battle between modern and ancient.

Keywords:   Red Cross, Great Mississippi Flood, river flood, social engagement, media coverage, public opinion

Princeton Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us.