- Title Pages
- To María Jesús
- Epigraph
- List of Illustrations
- List of Tables
- Acknowledgments
- Maps
- Introduction
- Weights, Measures, and Currencies
- Acronyms and Abbreviations
-
Part I Technological and Organizational Change in Europe, 1840–1914 -
Chapter 1 European Wine on the Eve of the Railways -
Chapter 2 Phylloxera and the Development of Scientific Viti-Viniculture -
Chapter 3 Surviving Success in the Midi: Growers, Merchants, and the State -
Part II The Causes of Export Failure -
Chapter 4 Selling to Reluctant Drinkers: The British Market and the International Wine Trade -
Part III Institutional Innovation: Regional Appellations -
Chapter 5 Bordeaux -
Chapter 6 Champagne -
Chapter 7 Port -
Chapter 8 From Sherry to Spanish White -
Part IV The Great Divergence: The Growth of Industrial Wine Production in the New World -
Chapter 9 Big Business and American Wine: The California Wine Association -
Chapter 10 Australia: The Tyranny of Distance and Domestic Beer Drinkers -
Chapter 11 Argentina: New World Producers and Old World Consumers - Conclusion
-
Appendix 1 Vineyards and Wineries -
Appendix 2 Wine Prices - Glossary
- Bibliography
- Index
From Sherry to Spanish White
From Sherry to Spanish White
- Chapter:
- (p.171) Chapter 8 From Sherry to Spanish White
- Source:
- Creating Wine
- Author(s):
James Simpson
- Publisher:
- Princeton University Press
This chapter shows the nature and limits of organizational change in the production and sale of sherry over the nineteenth century. Despite an apparent flexibility in responding to increased demand in international markets, a decline in the reputation of sherry caused a rapid drop in sales, as merchants in Jerez and especially Britain sold adulterated and cheap imitation wines. Although there was much talk about protecting the name of sherry in Jerez, this proved difficult because of the diversity of interests within the producing region itself. The big export houses responded to weaker demand for their fine sherries by moving down-market to achieve volume. While the political influence of small growers in France allowed them to capture market power from the merchants by establishing regional appellations and cooperatives, this did not happen in Jerez.
Keywords: sherry, Jerez, Spain, organizational change, wine adulteration, imitation wines, cheap wines, regional cooperatives, regional appellations
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- Title Pages
- To María Jesús
- Epigraph
- List of Illustrations
- List of Tables
- Acknowledgments
- Maps
- Introduction
- Weights, Measures, and Currencies
- Acronyms and Abbreviations
-
Part I Technological and Organizational Change in Europe, 1840–1914 -
Chapter 1 European Wine on the Eve of the Railways -
Chapter 2 Phylloxera and the Development of Scientific Viti-Viniculture -
Chapter 3 Surviving Success in the Midi: Growers, Merchants, and the State -
Part II The Causes of Export Failure -
Chapter 4 Selling to Reluctant Drinkers: The British Market and the International Wine Trade -
Part III Institutional Innovation: Regional Appellations -
Chapter 5 Bordeaux -
Chapter 6 Champagne -
Chapter 7 Port -
Chapter 8 From Sherry to Spanish White -
Part IV The Great Divergence: The Growth of Industrial Wine Production in the New World -
Chapter 9 Big Business and American Wine: The California Wine Association -
Chapter 10 Australia: The Tyranny of Distance and Domestic Beer Drinkers -
Chapter 11 Argentina: New World Producers and Old World Consumers - Conclusion
-
Appendix 1 Vineyards and Wineries -
Appendix 2 Wine Prices - Glossary
- Bibliography
- Index
