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Population-Based Survey Experiments$
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Diana C. Mutz

Print publication date: 2011

Print ISBN-13: 9780691144511

Published to Princeton Scholarship Online: October 2017

DOI: 10.23943/princeton/9780691144511.001.0001

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Direct and Indirect Treatments

Direct and Indirect Treatments

(p.37) Chapter Three Direct and Indirect Treatments
Population-Based Survey Experiments

Diana C. Mutz

Princeton University Press

This chapter describes direct and indirect treatments, that is, treatments that either directly and overtly try to move the respondent in a particular direction, or that indirectly do so in a more unobtrusive (and often clever) manner. Direct and indirect treatments are highly flexible and can be used to test hypotheses of all kinds. Researchers can implement not only random assignment, but also card sort techniques, false feedback, and just about any treatment that occurs in the lab. The chapter shows how most experimental treatments that can be executed in social science laboratories can also be administered remotely via telephone or Internet to randomly selected members of the relevant population.

Keywords:   direct treatments, indirect treatments, hypotheses, researchers, card sort techniques, false feedback, social science laboratories, Internet

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