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Population-Based Survey Experiments$
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Diana C. Mutz

Print publication date: 2011

Print ISBN-13: 9780691144511

Published to Princeton Scholarship Online: October 2017

DOI: 10.23943/princeton/9780691144511.001.0001

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Execution of Population-Based Survey Experiments

Execution of Population-Based Survey Experiments

(p.83) Chapter Six Execution of Population-Based Survey Experiments
Population-Based Survey Experiments

Diana C. Mutz

Princeton University Press

This chapter aims to eliminate the need for others to learn by trial and error. The practical issues addressed here range from the process of explaining a population-based experiment to the Institutional Review Board (IRB), to the issue of maximizing the effectiveness of a treatment in a population-based experiment. Different disciplines had different problems adapting to the idea of a population-based experiment, and the chapter uses various war stories to illustrate the kinds of problems most likely to plague users from different disciplines. The challenge of producing effective treatments involves simultaneously increasing the extent to which the independent variable is varied and reducing measurement error. Consideration of ethics and human subjects comes into play because there are important limits on what investigators can do by way of manipulation in the context of surveys.

Keywords:   population-based experiment, Institutional Review Board, war stories, independent variable, ethics, human subjects

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