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Population-Based Survey Experiments$
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Diana C. Mutz

Print publication date: 2011

Print ISBN-13: 9780691144511

Published to Princeton Scholarship Online: October 2017

DOI: 10.23943/princeton/9780691144511.001.0001

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More Than Just Another Method

More Than Just Another Method

(p.155) Chapter Nine More Than Just Another Method
Population-Based Survey Experiments

Diana C. Mutz

Princeton University Press

This chapter discusses how population-based survey experiments can be especially valuable to more particularistic research because the target of applicability is known and specified. With particularistic research, population-based survey experiments are important not so much to explore boundaries of generalizability as to establish that the empirical cause and effect relationship works as predicted on the targeted population. By increasing the variety of experimental subjects, the settings in which research is done, and the kinds of treatments and measures that are utilized, population-based survey experiments may produce greater awareness of the boundaries of various social science theories. Whether this kind of activity is welcome or not, it remains an important contribution to social science knowledge.

Keywords:   population-based survey experiments, particularistic research, generalizability, cause, effect, social science theories, research

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