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Creating the Market UniversityHow Academic Science Became an Economic Engine$
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Elizabeth Popp Berman

Print publication date: 2012

Print ISBN-13: 9780691147086

Published to Princeton Scholarship Online: October 2017

DOI: 10.23943/princeton/9780691147086.001.0001

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Market Logic in the Era of Pure Science

Market Logic in the Era of Pure Science

(p.19) Chapter 2 Market Logic in the Era of Pure Science
Creating the Market University

Elizabeth Popp Berman

Princeton University Press

This chapter presents a survey of the postwar golden era, when the logic of science was strong and increases in federal funding were large and steady. Yet even in this period, market logic was present. It looks at records from the early 1960s that suggest that universities were not as unfriendly to market logic as one might assume, and describes several experiments made with market-logic practices during this era. But while such activities were not unheard of, sustaining them was difficult, and they did not have a large impact on the university at the time. By the late 1960s, however, changes were starting to undermine the system of federal funding that had supported the logic of science, and these would eventually open the door to other ways of thinking.

Keywords:   American universities, postwar era, federal funding, science logic, market logic

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