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Dead RingersHow Outsourcing Is Changing the Way Indians Understand Themselves$
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Shehzad Nadeem

Print publication date: 2011

Print ISBN-13: 9780691147871

Published to Princeton Scholarship Online: October 2017

DOI: 10.23943/princeton/9780691147871.001.0001

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(p.1) Introduction
Dead Ringers

Shehzad Nadeem

Princeton University Press

This book explores the paradoxical effects of globalization on young Indians employed in the outsourcing industry: they are reaping the benefits of the corporate search for cut-rate labor but also shouldering the weight of the global restructuring of work. Drawing on extensive fieldwork in India and the United States, the book highlights the cyclical humiliations and joys of life under transnational capitalism by focusing on factors such as managerial styles, workplace culture, and family and social relations. It argues that while Indian workers receive relatively high wages (in India), they are also subject to what Karl Marx called the “dull compulsion of economic relations,” and the forms of discipline and surveillance issuing thereof. It also considers the culture of the economy and the economy of culture: the strictures and structures by which social life and human creativity are hedged.

Keywords:   globalization, outsourcing industry, transnational capitalism, managerial style, workplace culture, family relations, Indian workers, wages, discipline, surveillance

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