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Dead RingersHow Outsourcing Is Changing the Way Indians Understand Themselves$
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Shehzad Nadeem

Print publication date: 2011

Print ISBN-13: 9780691147871

Published to Princeton Scholarship Online: October 2017

DOI: 10.23943/princeton/9780691147871.001.0001

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Variations on a Theme

Variations on a Theme

(p.27) Chapter Two. Variations on a Theme
Dead Ringers

Shehzad Nadeem

Princeton University Press

This chapter considers how place-bound practices, policies, and identities are being reconfigured by cross-border processes. Globalization has been accused of decreasing the significance of place. Through the diffusion of communication technologies, our experiences of place are transformed and the turnover time of capital is truncated. The chapter first explains how place is being altered by global capitalism before discussing the basic characteristics of global outsourcing and the historical and institutional context in which it takes place. It then examines the production of space in India, focusing in particular on how the country became the “world's back office.” It also looks at the emergence of consumer-oriented mimicry as an integral component of class and personal identity. The chapter argues that globalization does not substitute the dynamism of modernity for the complacent solidity of tradition nor the Occident for Orient. Its genius and mystery lay in the balancing of diametric modes.

Keywords:   place, time, capital, global capitalism, outsourcing, space, India, consumer-oriented mimicry, globalization, modernity

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