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Dead RingersHow Outsourcing Is Changing the Way Indians Understand Themselves$
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Shehzad Nadeem

Print publication date: 2011

Print ISBN-13: 9780691147871

Published to Princeton Scholarship Online: October 2017

DOI: 10.23943/princeton/9780691147871.001.0001

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PRINTED FROM PRINCETON SCHOLARSHIP ONLINE (www.princeton.universitypressscholarship.com). (c) Copyright Princeton University Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in PRSO for personal use.date: 04 July 2022

The Rules of the Game

The Rules of the Game

(p.102) Chapter Five. The Rules of the Game
Dead Ringers

Shehzad Nadeem

Princeton University Press

This chapter traces the offshoring of work from the United States to India as it occurred at one company. It considers the types of work being moved and the labor conditions under which they are performed. While the complexity of services offered from India is increasing, there are presently limits to how high subsidiaries and subcontractors will move up the so-called value ladder. That is, they depend on standardized work for the bulk of their revenues. This translates into extreme levels of work rationalization, or the Taylorization of information work, and consequently, high turnover. The chapter also emphazies two points: first, the Indian outsourcing industry is not terribly innovative; second, Indian workers are innocent of the knowledge of what to do and must be told. It argues that outsourcing workers do not take “ownership” of their work for a variety of reasons beyond an ingrained lack of initiative.

Keywords:   offshoring, United States, India, subsidiaries, subcontractors, work rationalization, information work, turnover, outsourcing industry, Indian workers

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