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Dead RingersHow Outsourcing Is Changing the Way Indians Understand Themselves$
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Shehzad Nadeem

Print publication date: 2011

Print ISBN-13: 9780691147871

Published to Princeton Scholarship Online: October 2017

DOI: 10.23943/princeton/9780691147871.001.0001

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The Juggernaut of Global Capitalism

The Juggernaut of Global Capitalism

(p.169) Chapter Seven. The Juggernaut of Global Capitalism
Dead Ringers

Shehzad Nadeem

Princeton University Press

This chapter examines the cultural dynamics of the offshore workplace from the perspective of Tyler Pfeifer, an American executive in Bombay. Pfeifer had come to India armed with a firm belief in the promises of globalization. Instead, he found a hopelessly muddled reality. This chapter considers what it is like for an American to manage Indian workers by assessing Pfeifer's experience. It traces Pfeifer's journey from intense optimism about globalization, when he cofounded an outsourcing company, to the melancholic uncertainty that made him decide to leave India. It also discusses Pfeifer's views on attrition, the benefits of global capitalism, India and Indian workers, and the social costs of modernization.

Keywords:   workplace, Tyler Pfeifer, Bombay, India, globalization, Indian workers, outsourcing, attrition, global capitalism, modernization

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