Pedagogies of Persuasion
Pedagogies of Persuasion
This chapter looks at “persuasion work,” explaining aspects of village social organization upon which it hinged and arguing that unpersuasive cadres secured not commitment to the collective project but the performance of consent. Persuasion work began with “plans of action” developed in Party meetings at each level—region, district, commune—and applied to people at every level as well. Higher-level cadres would do persuasion work with lower-level ones: to enlighten them was at least as important as enlightening the peasantry, if they were to do their job. Persuasion was used toward a number of different goals—making peasants hand over their quotas, pay taxes, bring in bigger harvests, and so on—but for the villagers, it came to mean especially the attempt to get them into the associations (TOZs) or collective farms.
Keywords: persuasion work, village social organization, consent, associations, collective farms
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