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Shaping JazzCities, Labels, and the Global Emergence of an Art Form$
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Damon J. Phillips

Print publication date: 2013

Print ISBN-13: 9780691150888

Published to Princeton Scholarship Online: October 2017

DOI: 10.23943/princeton/9780691150888.001.0001

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Pulling It Together and Stretching It Beyond

Pulling It Together and Stretching It Beyond

(p.137) Chapter 7 Pulling It Together and Stretching It Beyond
Shaping Jazz

Damon J. Phillips

Princeton University Press

This book has shown which tunes had disproportionate long-run appeal based on social congruence, which gave a dynamic structure to jazz as a market category. In particular, it has examined the role of geography and organizations in determining which of those “million” have shaped jazz through their ascension into the discographical canon of recordings. This concluding chapter considers the implications of the book's findings for a conceptual model of product appeal in emerging markets in which meaning and value are dynamically constructed. It first draws out generalizations and scope conditions of the overall results before discussing contexts outside cultural markets where the book's ideas should be informative, such as the markets for nanotechnology, green technology, and software. Finally, it describes the market for bottled water and emphasizes the ways that the marketing and packaging of different bottled waters influence our notion of what is good (or appealing).

Keywords:   social congruence, jazz music, geography, discographical canon, product appeal, cultural markets, nanotechnology, green technology, software, bottled water

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