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Improving Public Opinion SurveysInterdisciplinary Innovation and the American National Election Studies$
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John H. Aldrich and Kathleen M. McGraw

Print publication date: 2011

Print ISBN-13: 9780691151458

Published to Princeton Scholarship Online: October 2017

DOI: 10.23943/princeton/9780691151458.001.0001

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The American National Election Studies and the Importance of New Ideas

The American National Election Studies and the Importance of New Ideas

(p.9) Chapter 2 The American National Election Studies and the Importance of New Ideas
Improving Public Opinion Surveys

Jon A. Krosnick

Arthur Lupia

Princeton University Press

This chapter explains the introduction of certain changes to the ANES, in response to the National Science Foundation's 2004 challenge to the scholarly community to update the ANES in ways that would increase its scholarly and social value. It features a plan to change how the ANES conducted its business. Part of the plan included reactivating the use of pilot studies, which in the past had allowed ANES users to evaluate new measures. Another part of the plan was a mechanism for incorporating ideas from many people into the process of questionnaire design. The chapter begins by arguing that broader participation and greater transparency in the process of survey design improves the content and legitimacy of survey-based election research. It then reviews attempts to achieve such outcomes through the “Online Commons” and the 2006 ANES Pilot Study.

Keywords:   ANES update, pilot studies, questionnaire design, survey design, Online Commons, 2006 ANES Pilot Study

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