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Improving Public Opinion SurveysInterdisciplinary Innovation and the American National Election Studies$
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John H. Aldrich and Kathleen M. McGraw

Print publication date: 2011

Print ISBN-13: 9780691151458

Published to Princeton Scholarship Online: October 2017

DOI: 10.23943/princeton/9780691151458.001.0001

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Basic Personal Values and Political Orientations

Basic Personal Values and Political Orientations

(p.63) Chapter 5 Basic Personal Values and Political Orientations
Improving Public Opinion Surveys

Shalom H. Schwartz

Princeton University Press

This chapter explains how values structure political attitudes and behavior, by laying out the theoretical framework and arguing for the relevance of these personal values to politics. It defines ten broad values according to the motivation that underlies each of them. These ten values may encompass the full range of motivationally distinct values recognized across cultures. They are likely to be universal because they are grounded in one or more of three universal requirements of human existence, with which they help people cope: needs of people as biological organisms, requisites of coordinated social interaction, and survival and welfare needs of groups. The chapter's analyses indicate that some of the personal values—in particular, tradition, conformity, hedonism, and universalism—have both direct and indirect effects on voting behavior and political attitudes.

Keywords:   personal values, political behavior, political orientations, motivation, voting behavior, political attitudes

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