The Memory of Banking
The Memory of Banking
This chapter studies the difficulties encountered by the various operators trying to keep track of the changes a typical product goes through. The customized nature of the services offered by General Bank and the right of the clients to revise their products along the way creates a puzzle for an organization needing to be collectively reactive to these changes. From the perspective of the back office, capital guarantee products (CGPs) are disruptive: they impose themselves on a bank's conservation methods and demand new rules. The challenge for the bank comes from its complex topography, as contacts with the outside world morph from being driven by the front office (salespeople, traders, engineers) to being the realm of the back-office managers.
Keywords: General Bank, back-office managers, front office, salespeople, traders, CGPs, products
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