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KruppA History of the Legendary German Firm$
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Harold James

Print publication date: 2012

Print ISBN-13: 9780691153407

Published to Princeton Scholarship Online: October 2017

DOI: 10.23943/princeton/9780691153407.001.0001

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A Nation and a Name

(p.1) Introduction

Harold James

Princeton University Press

This introductory chapter sketches a brief portrait of the Krupp company. It first explores the various symbolisms of the Krupp name over the years, the criticisms and praise leveled at the company, and considers how this company had become as iconic as was and is, especially in the world of business. The chapter examines three themes which it credits with the development of the Krupp company: the absence of an exclusive focus on profitability, an acknowledgement that technically advanced enterprises exist in an international and even global system, and the company's position between family affairs on the one hand and the establishment of a business organization on the other.

Keywords:   Krupp company, Krupp, business, Germany, profitability, family affairs, corporate culture, entrepreneurship

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