Reglobalization
Reglobalization
Alfried Krupp von Bohlen und Halbach and Berthold Beitz
This chapter studies Krupp in the postwar world, particularly in the company's attempts at reinventing itself in the modern age. It first discusses the extent of the postwar German industrial recovery, as German business began the new era with very limited financial resources, and considers the new management approaches undertaken by the company following the war. The chapter also examines the company's weathering through yet another financial crisis as the German steel industry fell in decline. Yet throughout all this the chapter shows how the company has attempted to recover and reinvent itself, becoming more globalized in the process and yet somehow returning to the roots of German industrial culture.
Keywords: postwar Germany, Alfried Krupp, Berthold Beitz, German industrial recovery, financial crisis, modernity, reinvention, German steel industry, globalization, German industrial culture
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