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The Reputational PremiumA Theory of Party Identification and Policy Reasoning$
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Paul M. Sniderman and Edward H. Stiglitz

Print publication date: 2012

Print ISBN-13: 9780691154145

Published to Princeton Scholarship Online: October 2017

DOI: 10.23943/princeton/9780691154145.001.0001

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A Reputational Theory of Party Identification and Policy Reasoning

A Reputational Theory of Party Identification and Policy Reasoning

(p.12) Chapter 2 A Reputational Theory of Party Identification and Policy Reasoning
The Reputational Premium

Paul M. Sniderman

Edward H. Stiglitz

Princeton University Press

This chapter examines the party-centered theory of spatial voting. Party identification is essentially an emotional attachment to a political party. Typically, this affective attachment is acquired early in life, most commonly from one's parents but not infrequently from one's peers. Characteristically, party supporters' identification with their party increases over the course of their lives. However, the bond between partisan and party does not strengthen out of policy conviction. Identifying with a party is only minimally, and then often coincidentally, related to identifying with policies that the party stands for. Indeed, there are two reasons why a programmatic partisan may judge a candidate of his party to represent his policy preferences. One is because the candidate's position is closer to his. The other is because the outlook of the candidate's party is closer to his.

Keywords:   spatial voting, party identification, political party, policy conviction, programmatic partisanship, policy preferences

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