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The Reputational PremiumA Theory of Party Identification and Policy Reasoning$
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Paul M. Sniderman and Edward H. Stiglitz

Print publication date: 2012

Print ISBN-13: 9780691154145

Published to Princeton Scholarship Online: October 2017

DOI: 10.23943/princeton/9780691154145.001.0001

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The Electoral Logic of Party Reputations

The Electoral Logic of Party Reputations

(p.64) Chapter 4 The Electoral Logic of Party Reputations
The Reputational Premium

Paul M. Sniderman

Edward H. Stiglitz

Princeton University Press

This chapter presents a theory of candidate positioning. The key to this account is the policy reputations of the two political parties. Candidates must take positions consistent with the policy reputations of their parties to collect a reputational premium. The chapter's job is twofold. The first task is to demonstrate that programmatic party identifiers favor candidates of their party on the grounds that they represent the overall outlook of their party, independent of the specific policy positions that the candidates take. The second task is to specify the range of positions that a candidate may take and still be judged to represent the overall outlook of the party by supporters of his party who know and share its outlook.

Keywords:   candidate positioning, policy reputations, reputational premium, programmatic party identifiers, policy positions

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