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The Reputational Premium – A Theory of Party Identification and Policy Reasoning - Princeton Scholarship Online
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The Reputational Premium: A Theory of Party Identification and Policy Reasoning

Paul M. Sniderman and Edward H. Stiglitz


This book presents a new theory of party identification, the central concept in the study of voting. Challenging the traditional idea that voters identify with a political party out of blind emotional attachment, this pioneering book explains why party identification in contemporary American politics enables voters to make coherent policy choices. Standard approaches to the study of policy-based voting hold that voters choose based on the policy positions of the two candidates competing for their support. This study demonstrates that candidates can get a premium in support from the policy repu ... More

Keywords: party identification, policy-based voting, American politics, partisans, American party system

Bibliographic Information

Print publication date: 2012 Print ISBN-13: 9780691154145
Published to Princeton Scholarship Online: October 2017 DOI:10.23943/princeton/9780691154145.001.0001


Affiliations are at time of print publication.

Paul M. Sniderman, author
Stanford University

Edward H. Stiglitz, author