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The Internet Trap - Princeton Scholarship Online
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The Internet Trap

Matthew Hindman


The Internet was supposed to fragment audiences and make media monopolies impossible. Instead, behemoths like Google and Facebook now dominate the time we spend online—and grab all the profits from the attention economy. This book explains how this happened. It sheds light on the stunning rise of the digital giants and the online struggles of nearly everyone else—and reveals what small players can do to survive in a game that is rigged against them. The book shows how seemingly tiny advantages in attracting users can snowball over time. The Internet has not reduced the cost of reaching audienc ... More

Keywords: Internet, local digital news, small players, digital audience, online economy, Google, Facebook, net neutrality

Bibliographic Information

Print publication date: 2018 Print ISBN-13: 9780691159263
Published to Princeton Scholarship Online: May 2019 DOI:10.23943/princeton/9780691159263.001.0001


Affiliations are at time of print publication.

Matthew Hindman, author
George Washington University