Fringe Benefits
Fringe Benefits
How Anti-Muslim Organizations Became Mainstream
This chapter explains how anti-Muslim organizations leveraged their newfound standing within the public sphere to forge social networks with powerful civil society organizations and amass vast financial resources between 2004 and 2006. In so doing, anti-Muslim organizations crept from the fringe to the mainstream of the cultural environment as their once peripheral messages spread across more moderate organizations and inspired others to join the struggle to shape shared understandings about Islam. This transformation resulted from the routinization of their emotional energy into a field of terrorism experts, a sophisticated media strategy that resulted in several best-selling books and an influential documentary film, and partnerships with groups that splintered from the mainstream during earlier periods.
Keywords: anti-Muslim organizations, Islam, social networks, civil society organizations, fringe organizations, terrorism, media strategy
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