Hyping the Grimms’ Fairy Tales
Hyping the Grimms’ Fairy Tales
This chapter discusses how the Grimms became involved in hyping their own tales to change their reception at the beginning of the nineteenth century. It first considers some of the theoretical aspects of hyping and the particular role hyping plays in the media paratexts of the culture industry. Hereafter the chapter reviews how the Brothers Grimm changed the format and scope of their tales, primarily under the influence of Taylor's 1823 translation, German Popular Stories, to make their tales more accessible to the general reading public in Germany. Lastly, the chapter examines some recent filmic adaptations of fairy tales and considers whether the hyping of these films detracts from the value of the fairy-tale genre and storytelling in general.
Keywords: hyping, Edgar Taylor, German Popular Stories, general reading public, filmic adaptations, fairy-tale genre, storytelling, hype, culture industry, media paratexts
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