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Grimm LegaciesThe Magic Spell of the Grimms' Folk and Fairy Tales$
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Jack Zipes

Print publication date: 2014

Print ISBN-13: 9780691160580

Published to Princeton Scholarship Online: October 2017

DOI: 10.23943/princeton/9780691160580.001.0001

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Hyping the Grimms’ Fairy Tales

Hyping the Grimms’ Fairy Tales

(p.58) Chapter Two Hyping the Grimms’ Fairy Tales
Grimm Legacies

Jack Zipes

Princeton University Press

This chapter discusses how the Grimms became involved in hyping their own tales to change their reception at the beginning of the nineteenth century. It first considers some of the theoretical aspects of hyping and the particular role hyping plays in the media paratexts of the culture industry. Hereafter the chapter reviews how the Brothers Grimm changed the format and scope of their tales, primarily under the influence of Taylor's 1823 translation, German Popular Stories, to make their tales more accessible to the general reading public in Germany. Lastly, the chapter examines some recent filmic adaptations of fairy tales and considers whether the hyping of these films detracts from the value of the fairy-tale genre and storytelling in general.

Keywords:   hyping, Edgar Taylor, German Popular Stories, general reading public, filmic adaptations, fairy-tale genre, storytelling, hype, culture industry, media paratexts

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