Jump to ContentJump to Main Navigation
Magazines and the Making of AmericaModernization, Community, and Print Culture, 1741-1860$
Users without a subscription are not able to see the full content.

Heather A. Haveman

Print publication date: 2015

Print ISBN-13: 9780691164403

Published to Princeton Scholarship Online: October 2017

DOI: 10.23943/princeton/9780691164403.001.0001

Show Summary Details
Page of

PRINTED FROM PRINCETON SCHOLARSHIP ONLINE (www.princeton.universitypressscholarship.com). (c) Copyright Princeton University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in PRSO for personal use.date: 15 June 2021

Launching Magazines

Launching Magazines

(p.106) Chapter 4 Launching Magazines
Magazines and the Making of America

Heather A. Haveman

Princeton University Press

This chapter examines the evolution of magazines in America from the mid-eighteenth to the mid-nineteenth centuries, with particular emphasis on who launched them and and why they did so. It also considers how magazines' internal operations evolved to take advantage of increasingly beneficent material and cultural resources such as population growth, urbanization, and improved printing technologies. To find out who founded magazines, the chapter focuses on entrepreneurs' social positions—their status, meaning their relative positions in a social hierarchy—which afford them access to the resources they needed to start new ventures. It then compares later magazine founders with their predecessors and investigates how founders' motivations changed over time. It also describes what founders said they hoped to accomplish with their magazine publishing ventures and concludes by analyzing the strategies they used to gain legitimacy and support from subscribers.

Keywords:   American magazines, entrepreneurs, social position, magazine founders, magazine publishing, magazine subscribers

Princeton Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us.