Creative Human Capital
Creative Human Capital
This chapter illustrates how artists (yishujia) and designers (shejishi) occupy newly prominent positions in China, as model producers, consumers, and citizens/subjects. As paragons of the “creative class,” artists and designers often figure as models for aspirational fantasies in television series and movies aimed at young audiences. Chinese publics are now more often invoked and addressed as consumers (xiaofeizhe) or citizens (guomin, shimin) rather than workers or producers. But members of the “creativity industries” (chuang yi chanye) are represented as elite producers of value in bureaucratic discourses and policies that extol the importance of cultural industries. Here, the chapter outlines the four major themes underscoring this phenomenon—creative practice, self-styling, aesthetic community, and postsocialism.
Keywords: creative human capital, artists, designers, creative class, creativity industries, cultural industries, creative practice, self-styling, aesthetic community, postsocialism
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