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In-Your-Face PoliticsThe Consequences of Uncivil Media$
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Diana C. Mutz

Print publication date: 2015

Print ISBN-13: 9780691165110

Published to Princeton Scholarship Online: October 2017

DOI: 10.23943/princeton/9780691165110.001.0001

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The Consequences of In-Your-Face Politics for Arousal and Memory

The Consequences of In-Your-Face Politics for Arousal and Memory

(p.19) Chapter 2 The Consequences of In-Your-Face Politics for Arousal and Memory
In-Your-Face Politics

Diana C. Mutz

Princeton University Press

This chapter explores how emotional arousal is a common component of everyday experience. Arousal can be positive and/or negative, and it can vary greatly in its intensity. Importantly, arousal is a state of excitation that involves activation of the autonomic nervous system and heightened activity in both mind and body. Television has been viewed as particularly capable of prompting emotional arousal relative to print. Studies of media effects have focused primarily on the effects of television on arousal in the form of fear and aggression in response to violent media. The chapter uses highly controlled laboratory experiments to evaluate the consequences of close-ups and incivility for viewers' levels of emotional arousal and their memory of political television content.

Keywords:   emotional arousal, excitation, autonomic nervous system, television, media effects, violent media, incivility

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