Does the Medium Matter?
Does the Medium Matter?
This chapter begins by reviewing arguments evaluating whether television is unique as a medium of political communication. It analyzes whether any of these same effects occur in response to incivility in political discourse that reaches audiences through other media. Although in-your-face politics has been framed as a theory about the effects of television, incivility in political discourse can also occur on the radio, and at times even within newspapers. Furthermore, the Internet has become a particular locus of concern with respect to the civility of political discourse in recent years. Questioning whether in-your-face politics is tied to the emergence of television is important for purposes of understanding the potential historical importance of in-your-face politics.
Keywords: political communication, television, radio, newspapers, Internet, incivility, audiences, political discourse
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