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Masters of Craft – Old Jobs in the New Urban Economy - Princeton Scholarship Online
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Masters of Craft: Old Jobs in the New Urban Economy

Richard E. Ocejo


In today's new economy—in which “good” jobs are typically knowledge or technology based—many well-educated and culturally savvy young men are instead choosing to pursue traditionally low-status manual-labor occupations as careers. This book looks at the renaissance of four such trades: bartending, distilling, barbering, and butchering. The book takes readers into the lives and workplaces of these people to examine how they are transforming these once-undesirable jobs into “cool” and highly specialized upscale occupational niches—and in the process complicating our notions about upward and down ... More

Keywords: new economy, low-status occupation, manual labor, bartending, distilling, barbering, butchering, gentrification

Bibliographic Information

Print publication date: 2017 Print ISBN-13: 9780691165493
Published to Princeton Scholarship Online: May 2018 DOI:10.23943/princeton/9780691165493.001.0001


Affiliations are at time of print publication.

Richard E. Ocejo, author
John Jay College, CUNY