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The IndustrialistsHow the National Association of Manufacturers Shaped American Capitalism$
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Jennifer A. Delton

Print publication date: 2020

Print ISBN-13: 9780691167862

Published to Princeton Scholarship Online: September 2020

DOI: 10.23943/princeton/9780691167862.001.0001

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New Deal Blues and Global Boons

New Deal Blues and Global Boons

(p.107) 5 New Deal Blues and Global Boons
The Industrialists

Jennifer A. Delton

Princeton University Press

This chapter shows how the National Association of Manufacturers (NAM) reorganized and slowly emerged as the first line of resistance to the new New Deal state—thus conforming perfectly to New Dealers' view of capitalists as class-bound reactionaries. Much has been written about the reactionary anti-New Deal National Association of Manufacturers (NAM). The chapter reviews that history to demonstrate its significance in terms of the organization's identity, the struggle for workplace control, and US history in general. But some New Deal policies—such as the National Industrial Recovery Act of 1933, the Reciprocal Trade Agreements Act of 1934, and the establishment of the Export–Import Bank in 1934—furthered NAM's agendas in industrial rationalization and trade expansion. This highlights the tension between the conservative principles of its leaders and the progressive prerogatives of global capitalism.

Keywords:   New Deal, anti-New Deal, organizational identity, workplace control, New Deal policies, industrial rationalization, trade expansion, conservative principles, global capitalism, National Association of Manufacturers

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