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The IndustrialistsHow the National Association of Manufacturers Shaped American Capitalism$
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Jennifer A. Delton

Print publication date: 2020

Print ISBN-13: 9780691167862

Published to Princeton Scholarship Online: September 2020

DOI: 10.23943/princeton/9780691167862.001.0001

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Back on Track?

Back on Track?

(p.291) 12 Back on Track?
The Industrialists

Jennifer A. Delton

Princeton University Press

This chapter considers the National Association of Manufacturers' (NAM) revival in the 1990s. Indeed, NAM celebrated its one-hundredth anniversary in 1995 amid vastly improved conditions. Blasting premature claims about manufacturing's death, NAM president Jerry Jasinowski declared that American industry was back on track. Manufacturing had transformed itself to meet the global future. Granted, it did so through downsizing, automating, and relocating production abroad. But, Jasinowski insisted, it was still a generator of jobs—better jobs, smarter jobs, and jobs in which workers' input and empowerment were crucial to success. Like past NAM leaders, Jasinowski placed enormous importance on “getting out the story,” but the story was no longer about “free enterprise.” It was about the manufacturing sector's contribution to economic growth and global competitiveness.

Keywords:   Jerry Jasinowski, American industry, global future, worker empowerment, manufacturing sector, economic growth, global competitiveness, National Association of Manufacturers

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