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Metrics at WorkJournalism and the Contested Meaning of Algorithms$
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Angele Christin

Print publication date: 2020

Print ISBN-13: 9780691175232

Published to Princeton Scholarship Online: January 2021

DOI: 10.23943/princeton/9780691175232.001.0001

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Entering the Chase for Clicks

Entering the Chase for Clicks

Transatlantic Convergences

(p.54) Chapter 3 Entering the Chase for Clicks
Metrics at Work

Angèle Christin

Princeton University Press

This chapter examines how TheNotebook and LaPlace websites entered the chase for traffic. It recounts how the two websites realized that they needed to attract more online readers to survive. It also talks about how TheNotebook and LaPlace developed the same editorial and organizational strategies to increase their traffic over time despite distinct political and editorial identities. The chapter shows how media organizations located thousands of miles apart ended up making similar editorial decisions when they entered the chase for clicks. It also provides an analysis of TheNotebook and LaPlace when they started experiencing an acute tension between editorial and click-based modes of evaluation, which affected the kind of content they published.

Keywords:   TheNotebook, LaPlace, traffic, media organizations, chase for clicks, click-based modes

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