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Who Fights for Reputation$
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Keren Yarhi-Milo

Print publication date: 2018

Print ISBN-13: 9780691181288

Published to Princeton Scholarship Online: May 2019

DOI: 10.23943/princeton/9780691181288.001.0001

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What Types of Leaders Fight for “Face”?

What Types of Leaders Fight for “Face”?

(p.19) 2 What Types of Leaders Fight for “Face”?
Who Fights for Reputation

Keren Yarhi-Milo

Princeton University Press

This chapter discusses what self-monitoring is, and how and why individuals differ in their self-monitoring dispositions. Self-monitoring concerns the extent to which individuals strategically cultivate their public appearances. A very large body of scholarship reviews how individuals differ in the extent to which they monitor and control their self-presentation in social situations. The literature distinguishes between two ideal-types of individuals: high self-monitors and low self-monitors. On average, high self-monitors are more likely to be concerned about reputation for resolve compared to low self-monitor individuals, and those tendencies could be moderated by overall dispositions about use of force. The chapter then explains how individuals’ beliefs about the efficacy of military force have an important intervening effect on whether a given leader will fight for reputation. It classifies leaders with regard to their willingness to use military instruments for international reputation into four ideal-types: reputation crusaders, reputation believers, reputation skeptics, and reputation critics.

Keywords:   self-monitoring, high self-monitors, low self-monitors, reputation for resolve, military force, international reputation, reputation crusaders, reputation believers, reputation skeptics, reputation critics

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