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Who Fights for Reputation$
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Keren Yarhi-Milo

Print publication date: 2018

Print ISBN-13: 9780691181288

Published to Princeton Scholarship Online: May 2019

DOI: 10.23943/princeton/9780691181288.001.0001

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Evidence from Cross-National Survey Experiments

(p.44) 3 Microfoundations
Who Fights for Reputation

Keren Yarhi-Milo

Joshua D. Kertzer

Princeton University Press

This chapter presents two cross-national survey experiments that explore the relationship between self-monitoring characteristics, beliefs about the efficacy of force, and concerns for reputation for resolve. The first survey consists of two thousand American adults recruited through Amazon Mechanical Turk (MTurk), whereas the second survey is conducted on a nationally representative sample of Israeli Jewish adults. Obtaining almost identical results in each study, the chapter found that the interaction between self-monitoring and general predispositions toward the use of force produces systematic differences in support for the use of force. These findings carry significant implications for the ability of leaders to mobilize domestic support for the use of force: when leaders are able to frame an international conflict in reputational terms, a segment of the population that would not otherwise be convinced about the use of force is likely to become more supportive of military engagement.

Keywords:   self-monitoring, use of force, reputation for resolve, international conflict, military engagement, Amazon Mechanical Turk, Israeli Jewish adults, American adults

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