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Accidental FeminismGender Parity and Selective Mobility among India's Professional Elite$
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Swethaa S. Ballakrishnen

Print publication date: 2021

Print ISBN-13: 9780691182537

Published to Princeton Scholarship Online: May 2021

DOI: 10.23943/princeton/9780691182537.001.0001

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PRINTED FROM PRINCETON SCHOLARSHIP ONLINE (www.princeton.universitypressscholarship.com). (c) Copyright Princeton University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in PRSO for personal use.date: 30 November 2021

Firms

Firms

(p.74) Just Like an International Firm

The Advantage of Not Being Global

Chapter:
(p.73) Three Firms
Source:
Accidental Feminism
Author(s):

Swethaa S. Ballakrishnen

Publisher:
Princeton University Press
DOI:10.23943/princeton/9780691182537.003.0004

This chapter extends the analysis of novelty from the individual level to a more organizational perspective. No doubt the advantage of newness played a big part in scripting how individuals were viewed and treated, but equally important were the ways in which novelty moderated how organizations identified and wanted to be seen. In exploring the ways in which this organizational identity was presented and negotiated, the chapter reveals the building blocks for another counter-intuitive finding — that it was domestic law firms, rather than local offices of international firms, where women professionals seemed to flourish. It shows that this unique structural premise forces them to use two distinct logics of emergence. First, firms use a differentiation logic to distinguish themselves from traditional firms that foreign clients are likely to see as “traditional” and kinship based — and therefore not modern and sophisticated enough. Second, they use a mimicking logic that mirrors global processes to aggressively signal compatibility and likeness with their global peers.

Keywords:   novelty, organizational identity, domestic law firms, international firms, women professionals, differentiation logic, mimicking logic

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