Dual Expats’ Global Work Orientation
Dual Expats’ Global Work Orientation
“Been there, done that, know that!”
This chapter is about the linguistic-cultural expats. These refer to a third group of employees who worked at Rakuten's subsidiary offices in Asia, Europe, and South America. Like the Japanese employees, after the Englishnization mandate they too were required to communicate in a lingua franca that was different from their native tongue. Like the American employees, they too had to adapt to the many workplace changes that made up the Rakuten organizational culture. Because this group worked in both a language and a culture that was not their own, the chapter refers to them as the linguistic-cultural expats or, alternatively, dual expats. Here, the process of living in and learning a foreign culture, although challenging for many individuals in the first two groups, emerged as freeing for the dual expat employees and allowed them entry to more adaptive attitudes and behaviors.
Keywords: linguistic-cultural expats, dual expats, Japanese employees, foreign culture, foreign language, dual expat employees, Englishnization, lingua franca
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