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The Language of Global SuccessHow a Common Tongue Transforms Multinational Organizations$
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Tsedal Neeley

Print publication date: 2019

Print ISBN-13: 9780691196121

Published to Princeton Scholarship Online: May 2020

DOI: 10.23943/princeton/9780691196121.001.0001

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Dual Expats’ Global Work Orientation

Dual Expats’ Global Work Orientation

“Been there, done that, know that!”

(p.82) 5 Dual Expats’ Global Work Orientation
The Language of Global Success

Tsedal Neeley

Princeton University Press

This chapter is about the linguistic-cultural expats. These refer to a third group of employees who worked at Rakuten's subsidiary offices in Asia, Europe, and South America. Like the Japanese employees, after the Englishnization mandate they too were required to communicate in a lingua franca that was different from their native tongue. Like the American employees, they too had to adapt to the many workplace changes that made up the Rakuten organizational culture. Because this group worked in both a language and a culture that was not their own, the chapter refers to them as the linguistic-cultural expats or, alternatively, dual expats. Here, the process of living in and learning a foreign culture, although challenging for many individuals in the first two groups, emerged as freeing for the dual expat employees and allowed them entry to more adaptive attitudes and behaviors.

Keywords:   linguistic-cultural expats, dual expats, Japanese employees, foreign culture, foreign language, dual expat employees, Englishnization, lingua franca

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