Jump to ContentJump to Main Navigation
The Language of Global SuccessHow a Common Tongue Transforms Multinational Organizations$
Users without a subscription are not able to see the full content.

Tsedal Neeley

Print publication date: 2019

Print ISBN-13: 9780691196121

Published to Princeton Scholarship Online: May 2020

DOI: 10.23943/princeton/9780691196121.001.0001

Show Summary Details
Page of

PRINTED FROM PRINCETON SCHOLARSHIP ONLINE (www.princeton.universitypressscholarship.com). (c) Copyright Princeton University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in PRSO for personal use.date: 16 September 2021

Five Years Post-Mandate

Five Years Post-Mandate

Chapter:
(p.110) 6 Five Years Post-Mandate
Source:
The Language of Global Success
Author(s):

Tsedal Neeley

Publisher:
Princeton University Press
DOI:10.23943/princeton/9780691196121.003.0007

This chapter documents the largely beneficial results of the lingua franca mandate on Rakuten over a period of five years, including the rise in international acquisitions, accelerated post-integration activities, centralized technical platforms, and knowledge sharing. An expanded and global talent pool changed hiring patterns within the Tokyo headquarters and worldwide, particularly in the engineering ranks. While many advances were made in the advent of the English language mandate, the chapter also highlights enduring challenges. In addition, it shows examples of Rakuten's influence beyond the confines of the organization. It chronicles how the prime minister of Japan tapped Mikitani to join a newly formed advisory body, the Industrial Competitiveness Council, to aid in developing a globalization agenda. A national language strategy was rooted in the actions that the council adopted. These activities demonstrate the role that companies can have in shaping societal growth and character.

Keywords:   Rakuten, globalization, societal growth, societal change, national language strategy, hiring patterns, Hiroshi Mikitani, lingua franca

Princeton Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us.