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The Language of Global Success – How a Common Tongue Transforms Multinational Organizations - Princeton Scholarship Online
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The Language of Global Success: How a Common Tongue Transforms Multinational Organizations

Tsedal Neeley


For nearly three decades, English has been the lingua franca of cross-border business, yet studies on global language strategies have been scarce. Providing a rare behind-the-scenes look at the high-tech giant Rakuten in the five years following its English mandate, this book explores how language shapes the ways in which employees in global organizations communicate and negotiate linguistic and cultural differences. Drawing on 650 interviews conducted across Rakuten's locations around the world, the book argues that an organization's lingua franca is the catalyst by which all employees become ... More

Keywords: global language, Rakuten, global organizations, communicate, communication, linguistic differences, cultural differences, lingua franca

Bibliographic Information

Print publication date: 2019 Print ISBN-13: 9780691196121
Published to Princeton Scholarship Online: May 2020 DOI:10.23943/princeton/9780691196121.001.0001


Affiliations are at time of print publication.

Tsedal Neeley, author
Harvard Buisness School