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The Extreme Gone MainstreamCommercialization and Far Right Youth Culture in Germany$
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Cynthia Miller-Idriss

Print publication date: 2019

Print ISBN-13: 9780691196152

Published to Princeton Scholarship Online: May 2020

DOI: 10.23943/princeton/9780691196152.001.0001

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PRINTED FROM PRINCETON SCHOLARSHIP ONLINE (www.princeton.universitypressscholarship.com). (c) Copyright Princeton University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in PRSO for personal use.date: 26 September 2021

Soldier, Sailor, Rebel, Rule Breaker

Soldier, Sailor, Rebel, Rule Breaker

Embodying Extremism

(p.162) 6 Soldier, Sailor, Rebel, Rule Breaker
The Extreme Gone Mainstream

Cynthia Miller-Idriss

Princeton University Press

This chapter focuses on how youth fashion and style serve as markers and expressions of belonging and resistance in ways that mutually reinforce masculinity and nationalism. The chapter shows that style is deeply personal and intentional for young people. While research on young women has long discussed issues of body image, the interview data discussed here shows that clothing choices are also embedded in body image and in conceptions of masculinity for young men. The chapter focuses in particular on two emotional articulations of masculinity that are heavily marketed through the products: the desire for male comradeship and belonging, and the urge to express resistance, frustration, and anger at mainstream society. It also shows how the products idealize male strength and physicality, drawing on muscular, tattooed Viking warriors with inflated biceps and hypermasculine models that may appeal to adolescent males who feel pressured to conform to scripted ideals about appropriate masculine behavior and physique. Hypermasculine symbols like Viking gods thus become intertwined with youth fantasies of a romantic, pure, and untroubled past in ways that may help them navigate the transition to adult life and uncertain labor markets.

Keywords:   hypermasculine symbols, hypermasculine models, Vikings, adolescent males, youth fashion, masculinity, nationalism, body image

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