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The Extreme Gone Mainstream – Commercialization and Far Right Youth Culture in Germany - Princeton Scholarship Online
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The Extreme Gone Mainstream: Commercialization and Far Right Youth Culture in Germany

Cynthia Miller-Idriss


Far right politics and extremist violence are on the rise across Europe, prompting scholars and policymakers to question why extremism has become so appealing to so many people. This book examines how far right ideologies have entered mainstream German culture through commercialized products and clothing laced with extremist, anti-Semitic, racist, and nationalist coded symbols and references. Required reading for anyone concerned about the global resurgence of the far right, the book shows how these new brands desensitize consumers to extremist ideas, dehumanize victims, and are virtually indi ... More

Keywords: clothing brands, racist symbols, nationalist symbols, extremism, German mainstream, far right politics, extremist violence, far right ideology, anti-Semitism, desensitization

Bibliographic Information

Print publication date: 2019 Print ISBN-13: 9780691196152
Published to Princeton Scholarship Online: May 2020 DOI:10.23943/princeton/9780691196152.001.0001


Affiliations are at time of print publication.

Cynthia Miller-Idriss, author
American University