Far right politics and extremist violence are on the rise across Europe, prompting scholars and policymakers to question why extremism has become so appealing to so many people. This book examines how far right ideologies have entered mainstream German culture through commercialized products and clothing laced with extremist, anti-Semitic, racist, and nationalist coded symbols and references. Required reading for anyone concerned about the global resurgence of the far right, the book shows how these new brands desensitize consumers to extremist ideas, dehumanize victims, and are virtually indi ... More

Far right politics and extremist violence are on the rise across Europe, prompting scholars and policymakers to question why extremism has become so appealing to so many people. This book examines how far right ideologies have entered mainstream German culture through commercialized products and clothing laced with extremist, anti-Semitic, racist, and nationalist coded symbols and references. Required reading for anyone concerned about the global resurgence of the far right, the book shows how these new brands desensitize consumers to extremist ideas, dehumanize victims, and are virtually indistinguishable from other popular clothing.