Jump to ContentJump to Main Navigation
A Course in Microeconomic Theory$
Users without a subscription are not able to see the full content.

David M. Kreps

Print publication date: 2020

Print ISBN-13: 9780691202754

Published to Princeton Scholarship Online: May 2021

DOI: 10.23943/princeton/9780691202754.001.0001

Show Summary Details
Page of

PRINTED FROM PRINCETON SCHOLARSHIP ONLINE (www.princeton.universitypressscholarship.com). (c) Copyright Princeton University Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in PRSO for personal use.date: 27 May 2022

The theory choice and of consumer demand

The theory choice and of consumer demand

(p.16) (p.17) Chapter Two The theory choice and of consumer demand
A Course in Microeconomic Theory

David M. Kreps


This chapter discusses the theory of consumer choice and demand. It focuses on the behavior of an individual, called the consumer, who is faced with the problem of choosing from among a set of objects. The chapter considers how choice behavior might be induced from preferences, before presenting the standard model of consumer behavior. It then explains the theory of Marshallian (consumer) demand, which has played a central role in the development of microeconomic theory. It is traditionally viewed as among the most important subjects to study in microeconomics, and the results obtained are useful in many applied contexts. The chapter looks at Marshallian demand without derivatives and with derivatives.

Keywords:   consumer choice, consumer demand, choice behavior, preferences, consumer behavior, Marshallian demand, microeconomic theory, microeconomics

Princeton Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us.