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Persuasive Peers – Social Communication and Voting in Latin America - Princeton Scholarship Online
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Persuasive Peers: Social Communication and Voting in Latin America

Andy Baker, Barry Ames, and Lúcio Rennó


In Latin America's new democracies, political parties and mass partisanship are not deeply entrenched, leaving many votes up for grabs during election campaigns. In a typical presidential election season, between one-quarter and one-half of all voters change their voting intentions across party lines in the months before election day. Advancing a new theory of Latin American voting behavior, this book argues that political discussions within informal social networks among family members, friends, neighbors, coworkers, and acquaintances explain this volatility and exert a major influence on fin ... More

Keywords: voting behavior, Latin America, election campaigns, social networks, voting choice, voters, political campaigns, voting intention, political conformity, everyday communication

Bibliographic Information

Print publication date: 2020 Print ISBN-13: 9780691205779
Published to Princeton Scholarship Online: May 2021 DOI:10.23943/princeton/9780691205779.001.0001


Affiliations are at time of print publication.

Andy Baker, author
University of Colorado Boulder

Barry Ames, author
University of Pittsburgh

Lúcio Rennó, author
University of Brasilia