The Nurture of Entrepreneurial Life
This concluding chapter reviews the labor and sites that have long challenged the inevitability of technological progress and its violence. The socialist pitch and the production of hopeful anticipation depend on happiness labor — the labor that produces a feeling of optimism and hope despite the proliferating sense of rising precarity. If one attends to the labor and the instruments of affect that finance capitalism needs, one notices the vulnerability of capitalist production — that is, one notices that the relationship between technology, life, and markets can be otherwise. The chapter then argues that if we attend to the labor that is necessary to nurture and sustain entrepreneurial life, we can mobilize other feelings to subvert the political economy of affect that runs on the promise of happiness. We can subvert the seemingly endlessly spiraling displacement of technological promise if we reframe what counts as intervention by moving away from the ideal types of countercultural heroism.
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